|其他摘要||Despite the growing importance of mountain-based adventure tourism, comprehensive studies on which is remain scarce. This thesis conducted research on the market and tourism resources of mountain-based adventure tourism, and afterwards, proposed develop model for mountain-based adventure tourism. Main results and findings are present as follows:
(1) By adopting a self-administrated questionnaire, this thesis conducted research on the social-demographic characterizes, social-economic features, and tourism-related behavior trait of adventure tourists. Based on tourists’ travel motivation, three types of adventure tourists, which are Learners, Adventurers, and Enthusiasts, were segmented.
(2) By using Delphi Method, this thesis constructs the index system to evaluate the mountain adventure tourism resource and also compute the weight for each indicator by adopting Analytic Hierarchy Process. The evaluation system includes four criteria, which are resource condition, hardness class, safety condition, and ecological sensitivity. There are 14 evaluate factors in total. Based on the market segmentations, this research divided mountain-based adventure tourism to hard adventure products, curiosity adventure products and soft adventure products. Accordingly, tourism resources are divided into hard adventure suitable area, curiosity adventure suitable area, and soft adventure suitable area.
(3) By using GIS spatial analysis and overly method to conduct adventure tourism resource research of Xinjiang as a study case. Result of this research shows that hard adventure suitable area including Kuerdening, Kucha Grand canyon, the Tumur national nature reserve, Muztagata area, and Chogori area, the curiosity adventure suitable area including Tianshan Tianchi, Tianshan Grand Canyon, Jiangbulake, East Tianshan, Guozigou - Tohti Russo scenic area, gongliu wild fruit forest, Butterfly Spring Valley, Kanas, and Keketuohai, and the soft adventure suitable area including Urumqi Nanshan, Antlers Bay, Wusu Foshan Forest Park, Barkol rocks valley, Atushi Tianmen Grand Canyon.
(4) The last part of this thesis is to propose development mode for each of the three mountain-based adventure products. For the hard adventure tourism, products that can be main attraction, profit maker, or supportive product need to develop differently. For curiosity adventure tourism, products that are world-famous, domestic-well-known, or regional renowned need to develop systemically. And for soft adventure tourism, it should target on the local market. In addition, in order to promote the mountain adventure tourism market to develop, this thesis suggests that a comprehensive supportive system need to be built. Business qualification, price management, practitioners’ management, tourists’ management, safety management, environmental management, and marketing are all needed to take into consideration.|