KMS XINJIANG INSTITUTE OF ECOLOGY AND GEOGRAPHY，CAS
| 自驾游服务体系构建与实证研究——以新疆维吾尔自治区为例 | |
| 王彬 | |
| Subtype | 硕士 |
| Thesis Advisor | 杨兆萍 |
| 2017-05-01 | |
| Degree Grantor | 中国科学院大学 |
| Place of Conferral | 新疆乌鲁木齐 |
| Degree Discipline | 理学硕士 |
| Keyword | 自驾游服务体系 因子分析 结构方程 满意度 新疆 driving service system, factor analysis, structural equation model, satisfaction, Xinjiang |
| Abstract | The era of automobile popularization, the era of mass tourism, and the era of ‘Internet +’ contribute to the development of car tourism in China which has become an important force in the national economy. This paper is to clarify the relationship between driving the elements of tourism service system, constructs the theoretical framework of driving tour service system, by comparing the domestic and foreign theoretical and empirical research. Therefore, the construction of driving tour service system is very important from the theoretical and practical perspectives. The first part studies the basic elements of driving tour service system. From the perspective of system theory, this part grasps the whole service system of driving tour, sorts out the components and parts, including driving area, driving circuit, driving camp, information service platform and the security and support services, and establishes car tourism service system based on service function and level.The second part does empirical research on evaluation index system. By the questionnaire and statistical analysis, tourist satisfaction is studied. Through exploratory factor analysis, confirmatory factor analysis and structural equation model, the highest of the elements are classified, including tourism facilities and service factor, environment factor, accessibility factor and tourism resources factor. Finally, the structural equation model of driving tour satisfaction is constructed.The third part puts forward suggestions to guide and promote driving tourism industry development through providing a theoretical basis. |
| Other Abstract | 汽车的大众化时代与大众化旅游时代、“互联网+”时代相叠加，促成了中国自驾游的井喷式发展态势，成为国民经济重要的内需力量。本文通过对比国内外自驾游的理论和实证研究，从旅游系统的角度出发，理清自驾游服务体系各要素的关系，构建自驾游服务体系的理论框架。因此，从理论意义和实践意义来看，构建新疆自驾游服务体系显得尤为重要。第一部分研究自驾游服务体系基本构成要素的内容。从系统的理论出发，整体上把握自驾游的服务系统，理清自驾游服务体系构建各组成要素和部分，包括自驾游景区、自驾游线路、自驾游营地、自驾游信息服务平台以及自驾游保障与支撑服务，并分别构建基于旅游服务功能和旅游服务层次的自驾游服务体系。第二部分构建自驾游评价指标体系并进行实证研究。通过调查问卷和统计分析，自驾旅游者对新疆自驾游基础设施及配套服务的满意程度。通过探索性因子分析、验证性因子分析和结构方程模型，筛选归类出为服务体系贡献率最高的四大因子要素，分别为旅游设施及服务因子、旅行环境因子、交通可达性因子、旅游资源因子。同时，构建基于自驾游游客感知的满意度结构方程模型。第三部分理论结合实际，对新疆自驾游发展提出意见与建议，为指导新疆自驾游基础设施建设和服务的优化升级，推动新疆自驾车旅游产业的持续、快速、健康发展提供理论基础。 |
| Subject Area | 人文地理 |
| Language | 中文 |
| Document Type | 学位论文 |
| Identifier | http://ir.xjlas.org/handle/365004/14899 |
| Collection | 研究系统_荒漠环境研究室 |
| Affiliation | 中国科学院新疆生态与地理研究所 |
| First Author Affilication | 中国科学院新疆生态与地理研究所 |
| Recommended Citation GB/T 7714 | 王彬. 自驾游服务体系构建与实证研究——以新疆维吾尔自治区为例[D]. 新疆乌鲁木齐. 中国科学院大学,2017. |
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